Art and Technology: A Desirable Alchemy?
Jerry Park
December 16, 2011
Do art and technology make sense as a duo? Something so aesthetic and inspirational as art alongside the discipline of making knowledge practical and applicable? The two subjects are even considered in opposite sides of the brain. Can the same person who can stand transfixed for many minutes before a Renoir gravitate toward the use of the latest technology almost simultaneously?
Let’s consider how these two disparate bedfellows have actually bettered one another over the expanse of time. The first paintings were made with crude instruments, even the artist’s fingers, on the wall of a cave. At some point, better surfaces were discovered and applicators evolved to the point where brush and canvas led to a clearer
depiction of the image in the painter’s soul. The potter’s wheel at long last made a perfectly symmetrical bowl possible. The lathe provides a similar freedom of possibility for the craftsman carpenter. Imagine the sculptor in metals without his acetylene torch. And being a photographer, how long do you have for me to tell you why I love digital cameras and Photoshop over film?
Well, now comes something else – the QR (Quick Read) code. You know, those weird looking boxey things you see on products, in the newspaper, and in magazine ads? You scan them with an app that is downloaded onto your smart phone; then you’re taken to a hosting site to see what is “behind” the code. It can be a video, audio, text….just about anything. The whole idea is to give you additional information and a broader experience with the subject.
I’m one of the eight guys in a photography Salon called South Light. We are united by our passion for the art form and a determination to communicate that art is alive and well below the Mason-Dixon line. We’ve partnered with The Arts Company, a prominent gallery in Nashville, a great friend of photography, to put on something we’re calling The South Through Eight Lenses and a Code”. It begins January 6 and goes through February 22 and features an exhibit of 40+ of our photographs, panel discussions on art collecting, the creative process, street photography, among others. We’ll also we taking interested parties out to shoot downtown Nashville, holding a portfolio review of other photographers, showing art films, introducing new poetry….and underlying the entire event is the utilization of QR code technology.
When you come to The Arts Company (215 5th Ave N), you’ll see the codes used in a variety of ways. There’s a code that explains what we’re doing during those two months in general, another that gives all the program details, but the ones I really love are tied to the photographs themselves, either as a part of the image itself, or mounted on the wall beside the work. For example, I chose the color of the South as my subject for the exhibit and, specifically, the rich hues of that magical place called the French Quarter. Beside each of my images, you’ll find a QR code that, when scanned, begins to play an audio of a life-long resident of N’awlins (as he pronounces it), Bruce Ting. You’ll catch the ingredients of his favorite creole meal, hear about those jazz funerals with the slow marches and soul-filled horns, listen to the history of Mardi Gras, how winning the Super Bowl spread a soothing balm across the wounds of Katrina survivors….you get the idea.
So, now, instead of simply gazing at a piece of art, you have the option of an enhanced experience that perhaps can transport the viewer to a place beyond themselves and that spot in the gallery. Art quite often takes you someplace. It stimulates emotions, it conjures up old memories, it inspires, and so much more. Can a carefully used QR code add to the mix? Can it even take you to a place you’ve never been before? I think so. But, who knows? We’ll see over the next couple of months. Come over and be a part of it and tell me what you think! Let me know if you’d like more info on the event.